In a recent trading session, Pure Storage, Inc. (NYSE: PSTG) experienced a remarkable surge of 25.00%, reaching a closing price of $52.65, thanks to the announcement of its strategic partner program. This program marks a significant enhancement to Pure Storage’s existing partner program, aiming to provide increased value and performance tailored to partners’ individual business models.
As the only storage vendor offering subscriptions entirely through the channel, Pure Storage is poised to empower partners with new levels of scale, consistency, and preference. The shift towards a subscription-based economy is reshaping businesses across various industries. Pure Storage recognizes this trend and acknowledges that subscription services now account for nearly half of its revenue.
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Leveraging its leadership and growth in subscriptions, coupled with the latest updates to the partner program, Pure Storage is uniquely positioned to support partners in navigating the as-a-Service era. Pure Storage’s transformation of its partner program is a result of aligning partner feedback, customer needs, and company strategy.
Key focuses of this transformation include enhancing partner profitability, automation, tooling, and empowerment. Updates to the program encompass a new pricing model framework, improved quote configuration and pricing tools, enhanced Salesforce reporting, and the introduction of a Partner intelligence dashboard.
With these enhancements, Pure Storage aims to provide partners with a cohesive experience across the platform, enabling them to better serve customers and capitalize on opportunities in the subscription economy. Recognizing the critical role of partners in delivering innovative storage solutions globally, Pure Storage remains committed to its 100 percent channel-led approach since its inception.
The company seeks to empower partners to drive more value and impact in meeting the evolving technology needs of today’s dynamic market. Pure Storage’s recent surge in the stock market is attributed to its unveiling of a strategic partner program, which aims to enhance value and performance for partners in the subscription economy.
With a focus on partner empowerment, automation, and tooling, Pure Storage is poised to support partners in delivering innovative storage solutions worldwide, thereby driving growth and success in the as-a-Service era.
