Equity News
How will Spotify benefit from an ever-growing Indian population?
During the last couple of years, Spotify Technology S.A. (SPOT) Spotify has become one of the top music streaming services in the Indian market, but it is forced to improve monetization. Service companies are focusing on India as a potential growth market. The population of the country will rise to 1.5 billion by 2025, according to forecasts. A sharp rise in smartphone usage has also been observed in India. In 2017, only 25% of Indians were using a smartphone, but by 2022 this number could rise to 36%. As a result, the number of people using Spotify services increases. According
